I work across the full product and service journey — from early exploration to implementation — and adapt to what you need most. Whether you’re starting from scratch or refining an existing service, I support you across four key phases:
Discover, Define, Develop, and Deliver.
Discover
Explore the problem
Understanding your users.
Explore the problem by understanding your users.
Questions we answer...
- Who are your users?
- What are they trying to achieve — and why?
- What are their challenges?
How I can help...
- Stakeholder interviews
- User interviews
- Shadowing
- Desk research
- Competitor and feature audits
Define
Decide what to fix
Clarifying the problem.
Synthesize findings and decide what to solve.
Questions we answer...
- What’s the core problem we’re solving?
- Which needs are most critical to address?
- Are there gaps in what we know?
How I can help...
- Affinity mapping
- Insight synthesis
- Strategic problem framing
- Personas & user journeys
- Service blueprints
Develop
Test potential solutions
Shaping the solution.
Shape and refine potential solutions.
Questions we answer...
- What could solve the problem — and how might it work?
- How will users interact with the solution?
- Does this solution meet user needs effectively?
How I can help...
- Concept validation & idea testing
- Wireframe reviews
- Co-creation or sketching workshops
- Flow & interaction feedback
Deliver
Refine final solutions
Testing and improving the experience.
Refine and validate the final solution.
Questions we answer...
- Does the final solution work as expected for users?
- Are there usability or performance issues to address?
- How will we measure success post-launch?
How I can help...
- Usability testing (prototype or live product)
- Content & microcopy reviews
- Final flow evaluation
- Post-launch user feedback planning
I can support you throughout — or step in where it makes sense.
How I work
Every project is a little different — but this is the flow I typically follow:
1
Understand your motivation
Why now? What’s at stake?
2
Define the goal and scope
What do you want to learn, fix, or improve?
3
Plan the research
Methods, timelines, and deliverables
4
Execute and iterate
I handle logistics and keep you in the loop
5
Deliver insights you can act on
Clear outcomes, not just decks
Not sure where you are in the process
I can help you find the right entry point — whether it’s understanding your users, framing the problem, or pressure-testing your solution.
End-to-end experience & service design
Whether you’re starting fresh or improving what exists, I help you move from assumptions to insight — and from insight to action — leading research, alignment, and strategy from the ground up.
When to choose this...
- You’re launching something new and need foundational insight.
- You’re rethinking an existing product or service.
- You need to align internally before making design decisions.
- You want user insight before committing budget to build or marketing.
What I do...
- Stakeholder interviews & alignment workshops.
- Discovery research (user interviews, surveys, shadowing).
- Personas, user journeys, and service blueprints.
- Mapping current experiences and identifying user needs.
- Concept testing and strategic refinement.
- UX audits of existing services.
- Insight synthesis & actionable recommendations.
- Cross-functional collaboration with product, marketing, tech, or data teams.
Outcome...
- A shared understanding of who your users are — and what matters to them.
- Stronger alignment between product, business, and user priorities.
- Decisions grounded in research — not assumptions or silos.
- Strategic assets (personas, journeys, blueprints) your team can build on.
- Greater confidence across teams — from design to marketing to leadership.
Targeted support for key phases
Need help mid-project? I join teams to shape research, clarify insights, or test assumptions — quickly, thoughtfully, and with minimal ramp-up.
When to choose this...
- You’re mid-project and need fast, focused user insight.
- Your team lacks capacity or needs a specific skill set.
- You want external perspective to validate direction and usability.
What I do...
- Research planning, screener writing, session logistics.
- Interview guides & facilitation.
- Moderating usability tests.
- Synthesizing & reporting insights.
- Flow reviews and heuristic evaluations.
- Surveys and data interpretation.
- Stakeholder alignment and sparring.
- Support for design sprints or agile sprints as needed.
Outcome...
- Fast, focused answers to key product questions.
- Deeper understanding of user expectations and struggles.
- Insights that drive smart decisions and clear next steps.
- More alignment, less back-and-forth.
- Less friction during sprints, reviews, or pivots.
Ongoing UX partnership
When you want a long-term UX ally who understands your product, your users, and your internal dynamics — I bring clarity, strategy, and continuity over time. With a monthly retainer, I offer flexible support and strategic input — without the overhead of building out a full team.
When to choose this...
- You want continuity without hiring full-time.
- You need ongoing strategic input and perspective.
- You value having someone who understands your product, team, and context.
What I do...
- Monthly check-ins or ad hoc availability (e.g. 10h/month).
- Strategic input on product, UX, and roadmap direction.
- Flow and design feedback.
- Review of research plan, hypotheses, or insights.
- Translating business needs into user-aligned actions.
- Alignment support across teams and stakeholders.
- Mentoring, light research, or planning help.
Outcome...
- A reliable partner who understands your product’s history, context, and goals.
- Quicker, more confident decisions — without constant onboarding.
- User insight embedded into ongoing product and team decisions.
- Strategic guidance through pivots, roadmaps, or trade-offs.
- Support that adds value — without adding headcount.
Not sure what you need
Understanding your users, testing ideas, strategic guidance — it’s all on the table. Let’s talk and see what fits.
Let’s connect?
Whether you just want to say hi, need someone to jump into a specific phase, or are thinking about a bigger project — feel free to reach out.
I’ll get back to you soon.