International

UX consultant

Hallo, hola, and hello

I’m a multilingual UX researcher and service designer helping companies make evidence-based product decisions. I help companies understand their users, clarify what really matters, and design experiences that work — in English, German, and Spanish.

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Strategic UX support at the stage and scale you need.

Flexible formats to fit your stage, scope, and setup.

Whether you need end-to-end support, targeted research, or a long-term UX partner — I meet you where you are, with a strategic, flexible approach grounded in real user insight.

End-to-end experience & service design

Starting from scratch or rethinking an entire experience?

I support you throughout the journey — from aligning stakeholders and mapping flows to generating insights that lead to meaningful, user-centered decisions. Strategic, grounded, and always connected to the real needs of your users and your business.

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Targeted support for key phases

Already in motion and need support where it matters most?

I can step in when it counts — whether it’s conducting or guiding user research, reviewing UX flows, or helping synthesize insights into clear next steps. Ideal when you need sharp, focused input with minimal onboarding.

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Ongoing UX partnership

Need a trusted UX partner who understands your product and context?

I offer monthly consultancy retainers for teams that value continuity and outside perspective. This includes strategic guidance, support for research or design efforts, and help shaping decisions or processes. This can include strategic guidance, research oversight, or occasional hands-on support — depending on what you need.

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Companies I’ve worked with

— as a team member, collaborator, or consultant —

Here’s what past collaborators have said:

As a Lead Customer Researched, Susana has consistently demonstrated outstanding preparation ahead of key customer testings — clearly defining what we’re testing for and aligning stakeholders accordingly. Her interviews are sharp and focused, always aimed at extracting the most relevant insights.

Most impressively, she distills extensive customer feedback into clear, actionable takeaways that have directly helped us improve our customer-facing digital touchpoints and drive better e-commerce conversion.

Marco Arnaiz

Head of Digital Business

Zurich Insurance Switzerland

Susana was instrumental in our recent user testing project at Signify. She quickly understood our needs, enhanced our approach, expertly conducted the interviews, and delivered insightful summaries.

Her professionalism and collaborative spirit made the entire process a pleasure.

Alex Moulin

B2B UX/UI Design Lead

Signify / Philips

I had the pleasure of working with Susana both at DDB and Keenfolks, where her expertise was invaluable. At Keenfolks, we brought her on as our strategic researcher for two projects where we needed a deep understanding of our product and user needs. She quickly identified our challenges, designed an effective research approach, and provided clear insights that drove our strategy forward.

Susana’s collaborative spirit played a crucial role in refining our offerings to align better with user needs, ultimately driving meaningful results.

Alex Moneva

Head of Project Management and Operation

The Keenfolks

La lista de la compra inteligente tenía una UX excesivamente compleja, donde los usuarios no se frustraban por secuencias de clicks excesivamente largas y no acababan descubriendo funcionalidades existentes. El servicio estaba bien dotado de algoritmia de personalización pero no conseguía traducirla en una buena experiencia de usuario.

Susana fue nuestra interim UX researcher para diagnosticar los puntos de fricción en la UX de la lista de la compra inteligente (versión mayo’25).

Susana hizo un diagnóstico detallado, identificando los puntos de fricción desde la óptica del usuario, y sugiriendo maneras alternativas de resolverlo con sus pros y contras, de manera que pudimos elegir el camino que queríamos seguir como compañía. Susana es dialogante, pero tiene una opinión fundamentada sobre las cosas y la expone con claridad y concisión.

Pau Agulló Roselló

CEO

Shoptimus AI

We have had the pleasure of working with Susana on several occasions and in different roles: as a translator from English to German, moderator of interviews in German, and researcher. In all of these roles, Susana has done an exceptional job, always exceeding our expectations.

Her expertise as a researcher and facilitator was particularly valuable. Susana was instrumental in gathering insights that had previously been difficult for us to capture. She also provided thoughtful guidance in setting up our study for success. Thanks to her dedication and skill, our projects have truly benefited.

We highly recommend Susana and look forward to working with her again.

Ascanio Afán de Rivera Costaguti

UX/UI Team Lead

Zurich Insurance

Susana and I have worked side by side for a year, not only for relevant projects but also on a day-to-day basis.
During this period, her role was crucial. Her greatest contribution was her ability to translate quantitative data into understandable and applicable concepts for the creative team and the content manager, becoming the bridge that joined different disciplines to find an efficient and coherent result.

She has an strategic vision and is able to think outside of her role, considering the possible impacts of the final product in areas beyond UX.
Her working style is organized to the point that she can guide the work processes for other profiles, and she has even suggested tools and work methodologies that enable communication between the different members of the team.
Having her on your team is a synonym of quality and excellent results.

Martina De Acetis

Data Strategy & Analyts

DDB Spain

Curious what this looks like in practice?

Let’s connect?

Whether you just want to say hi, need someone to jump into a specific phase, or are thinking about a bigger project — feel free to reach out.

I’ll get back to you soon.

Let’s connect!
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