About
me
Hi, I’m Susana! — a trilingual experience researcher and service designer based in Barcelona. I help teams understand their users, align internally, and make more intentional decisions — grounded in insight, not assumptions.
My path here wasn’t linear: I studied law, practiced business, and eventually found my place in design. Law honed my analytical mindset. Business sharpened my focus on outcomes and utility. And design? Design gave me the tools to challenge the status quo — and build things that truly work for people.
Looking back, I was doing UX long before I knew what UX was. Back in 2005 — before the iPhone — I was already mapping flows and digitizing processes in my family’s business. I didn’t know it was UX. I just wanted things to work better.
Since then, I’ve worked across industries, company sizes, and UX maturity levels. Sometimes I lead research or strategy end to end. Other times, I offer targeted input or long-term support as a consultant.t. I adapt to what the project needs, and I do it in English, German, or Spanish.
Along the way, I’ve supported clients like Google, Meta, Smartbox, Iberia, Volotea, and startups you’ve never heard of — and I bring the same curiosity and commitment to both. Whether I’m running usability tests, interviewing users, shadowing staff, or sparring with stakeholders, I keep one question in mind: What’s the real need here?
I’ve come to believe there’s no such thing as “no design” — only design that’s intentional or not. That’s why I care about method — not as a rigid process, but as a way to make sure human insight leads the way. Or as Frank Chimero put it: “People ignore design that ignores people.”
Curious how I got from law school to UX strategy?
"Assumption is the mother of all fuckups. Don’t assume — ask your users."
Want to work with someone who asks before building?
Let’s connect. Whether you just want to say hi, need someone to jump into a specific phase, or are thinking about a bigger project — feel free to reach out. I’ll get back to you soon.
Susana Binder 2025. All rights reserved. Developed by Lacomunicación.
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Programa de ayudas para la digitalización de pequeñas empresas, microempresas y personas en situación de autoempleo, dentro del programa KIT DIGITAL, regulado en la orden ETD/1498/2021, de 29 de diciembre por la que se aprueban las bases reguladoras de la concesión de ayudas para la digitalización de pequeñas empresas, microempresas y personas en situación de autoempleo, en el marco de la Agenda España Digital 2025, el Plan de Digitalización Pymes 2021-2025 y el Plan de recuperación, transformación y resiliencia de España – financiado por la Unión Europea – Next Generation EU (Programa Kit Digital).