How I can support your
process
I work across the full product and service journey — from early exploration to implementation — and adapt to what you need most. Whether you’re starting from scratch or refining an existing service, I support you across four key phases: Discover, Define, Develop, and Deliver.
Discover
Explore the problem
Define
Decide what to fix
Develop
Test potential solutions
Deliver
Refine final solutions
Understanding your users. Explore the problem by understanding your users.
Questions we answer:
- · Who are your users?
- · What are they trying to achieve — and why?
- · What are their challenges?
How I can help:
- · Stakeholder interviews
- · User interviews
- · Shadowing
- · Desk research
- · Competitor and feature audits
Clarifying the problem. Synthesize findings and decide what to solve.
Questions we answer:
· What’s the core problem we’re solving?
· Which needs are most critical to address?
· Are there gaps in what we know?
How I can help:
- · Affinity mapping
- · Insight synthesis
- · Strategic problem framing
- · Personas & user journeys
- · Service blueprints
Shaping the solution. Shape and refine potential solutions.
Questions we answer:
· What could solve the problem — and how might it work?
· How will users interact with the solution?
· Does this solution meet user needs effectively?
How I can help:
- · Concept validation & idea testing
- · Wireframe reviews
- · Co-creation or sketching workshops
- · Flow & interaction feedback
Testing and improving the experience. Refine and validate the final solution.
Questions we answer:
· Does the final solution work as expected for users?
· Are there usability or performance issues to address?
· How will we measure success post-launch?
How I can help:
- · Usability testing (prototype or live product)
- · Content & microcopy reviews
- · Final flow evaluation
- · Post-launch user feedback planning
“I can support you throughout — or step in where it makes sense.”
How I work
Every project is a little different — but this is the flow I typically follow:
1
Understand your motivation
Why now? What’s at stake?
2
Define the goal and scope
What do you want to learn, fix, or improve?
3
Plan the research motivation
Why now? What’s at stake?
4
Execute and iterate
I handle logistics and keep you in the loop
5
Deliver insights you can act on
Clear outcomes, not just decks
I can support you throughout — or step in where it makes sense.
I can help you find the right entry point — whether it’s understanding your users, framing the problem, or pressure-testing your solution.
End-to-end experience & service design
Whether you’re starting fresh or improving what exists, I help you move from assumptions to insight — and from insight to action — leading research, alignment, and strategy from the ground up.
You’re launching something new and need foundational insight.
You’re rethinking an existing product or service.
You need to align internally before making design decisions.
You want user insight before committing budget to build or marketing.
Stakeholder interviews & alignment workshops.
Discovery research (user interviews, surveys, shadowing).
Personas, user journeys, and service blueprints.
Mapping current experiences and identifying user needs.
Concept testing and strategic refinement.
UX audits of existing services.
Insight synthesis & actionable recommendations.
Cross-functional collaboration with product, marketing, tech, or data teams.
A shared understanding of who your users are — and what matters to them.
Stronger alignment between product, business, and user priorities.
Decisions grounded in research — not assumptions or silos.
Strategic assets (personas, journeys, blueprints) your team can build on.
Greater confidence across teams — from design to marketing to leadership.
Targeted support for key phases
Need help mid-project? I join teams to shape research, clarify insights, or test assumptions — quickly, thoughtfully, and with minimal ramp-up.
You’re mid-project and need fast, focused user insight.
Your team lacks capacity or needs a specific skill set.
You want external perspective to validate direction and usability.
Research planning, screener writing, session logistics.
Interview guides & facilitation.
Moderating usability tests.
Synthesizing & reporting insights.
Flow reviews and heuristic evaluations.
Surveys and data interpretation.
Stakeholder alignment and sparring.
Support for design sprints or agile sprints as needed.
Fast, focused answers to key product questions.
Deeper understanding of user expectations and struggles.
Insights that drive smart decisions and clear next steps.
More alignment, less back-and-forth.
Less friction during sprints, reviews, or pivots.
Ongoing UX partnership
When you want a long-term UX ally who understands your product, your users, and your internal dynamics — I bring clarity, strategy, and continuity over time. With a monthly retainer, I offer flexible support and strategic input — without the overhead of building out a full team.
You want continuity without hiring full-time.
You need ongoing strategic input and perspective.
You value having someone who understands your product, team, and context.
Monthly check-ins or ad hoc availability (e.g. 10h/month).
Strategic input on product, UX, and roadmap direction.
Flow and design feedback.
Review of research plan, hypotheses, or insights.
Translating business needs into user-aligned actions.
Alignment support across teams and stakeholders.
Mentoring, light research, or planning help.
A reliable partner who understands your product’s history, context, and goals.
Quicker, more confident decisions — without constant onboarding.
User insight embedded into ongoing product and team decisions.
Strategic guidance through pivots, roadmaps, or trade-offs.
Support that adds value — without adding headcount.
Not sure what you need?
Understanding your users, testing ideas, strategic guidance — it’s all on the table. Let’s talk and see what fits.
Let’s connect. Whether you just want to say hi, need someone to jump into a specific phase, or are thinking about a bigger project — feel free to reach out. I’ll get back to you soon.
Susana Binder 2025. All rights reserved. Developed by Lacomunicación.
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Programa de ayudas para la digitalización de pequeñas empresas, microempresas y personas en situación de autoempleo, dentro del programa KIT DIGITAL, regulado en la orden ETD/1498/2021, de 29 de diciembre por la que se aprueban las bases reguladoras de la concesión de ayudas para la digitalización de pequeñas empresas, microempresas y personas en situación de autoempleo, en el marco de la Agenda España Digital 2025, el Plan de Digitalización Pymes 2021-2025 y el Plan de recuperación, transformación y resiliencia de España – financiado por la Unión Europea – Next Generation EU (Programa Kit Digital).