Hallo, hola, and hello
I’m a multilingual UX researcher and service designer helping companies make evidence-based product decisions. I help companies understand their users, clarify what really matters, and design experiences that work — in English, German, and Spanish.
Strategic UX support at the stage and scale you need.
Flexible formats to fit your stage, scope, and setup. Whether you need end-to-end support, targeted research, or a long-term UX partner — I meet you where you are, with a strategic, flexible approach grounded in real user insight.
End-to-end experience & service design
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I support you throughout the journey — from aligning stakeholders and mapping flows to generating insights that lead to meaningful, user-centered decisions. Strategic, grounded, and always connected to the real needs of your users and your business.
Targeted support for key phases
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I can step in when it counts — whether it's conducting or guiding user research, reviewing UX flows, or helping synthesize insights into clear next steps. Ideal when you need sharp, focused input with minimal onboarding.
Ongoing UX partnership
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I offer monthly consultancy retainers for teams that value continuity and outside perspective. This includes strategic guidance, support for research or design efforts, and help shaping decisions or processes. This can include strategic guidance, research oversight, or occasional hands-on support — depending on what you need.
Companies I’ve worked with — as a team member, collaborator, or consultant —
Here’s what past collaborators have said.
Susana and I have worked side by side for a year, not only for relevant projects but also on a day-to-day basis.
During this period, her role was crucial. Her greatest contribution was her ability to translate quantitative data into understandable and applicable concepts for the creative team and the content manager, becoming the bridge that joined different disciplines to find an efficient and coherent result.
She has an strategic vision and is able to think outside of her role, considering the possible impacts of the final product in areas beyond UX.
Her working style is organized to the point that she can guide the work processes for other profiles, and she has even suggested tools and work methodologies that enable communication between the different members of the team.
Having her on your team is a synonym of quality and excellent results.
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Data Strategy & Analyts
DDB Spain
I had the pleasure of working with Susana both at DDB and Keenfolks, where her expertise was invaluable. At Keenfolks, we brought her on as our strategic researcher for two projects where we needed a deep understanding of our product and user needs. She quickly identified our challenges, designed an effective research approach, and provided clear insights that drove our strategy forward.
Susana’s collaborative spirit played a crucial role in refining our offerings to align better with user needs, ultimately driving meaningful results.
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Alex Moneva
Head of Project Management and Operation
The Keenfolks
Susana was instrumental in our recent user testing project at Signify. She quickly understood our needs, enhanced our approach, expertly conducted the interviews, and delivered insightful summaries. Her professionalism and collaborative spirit made the entire process a pleasure.
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Alex Moulin
B2B UX/UI Design Lead
Signify / Philips
Curious what this looks like in practice?
End-to-end experience & service design
Creating personas and customer journeys for a new online skincare brand
Let’s connect. Whether you just want to say hi, need someone to jump into a specific phase, or are thinking about a bigger project — feel free to reach out. I’ll get back to you soon.
